DXP for B2B marketing
Successful manufacturers create a connected customer journey across all digital touchpoints. Learn how a DXP like CUE can enhance your customer experience and help drive product sales.
Make your products stand out
Digital content is a key success factor for today’s B2B manufacturers. 67% of B2B customers base their vendor selection on digital content alone.
CUE is a digital experience platform (DXP) that lets you build and manage premium product content quickly, efficiently, and seamlessly.
Increase sales with rich content
Provide your B2B customers with immersive product experiences that will generate more business.
Grow your brand in every channel
Strengthen your presence across the digital landscape and turn every touchpoint into a sales driver.
Deliver rich content at scale
Create thousands of e-commerce pages through automated conversion of product data into product content.
Multichannel marketing for manufacturers
Connect products, content, and channels in a single platform to tell your brand story and deliver premium digital customer experiences.
As a DXP for B2B marketing, CUE brings the core capabilities of a diverse marketing tech stack into one platform — and empowers you to build strong connections with your customers across all digital touchpoints.
Your one-stop marketing hub
CUE seamlessly connects products, content, and touchpoints in one intuitive hub.
- Create and deliver content for online, e-commerce, social, email, and more
- Manage campaigns end-to-end, from initial brief to final newsletter
- Serve and manage product content to your own e-commerce channels as well as partner sites
Powerful customer experiences
Create rich digital content that sparks customer engagement and drives product sales.
- Create and launch compelling digital content in a matter of minutes
- Engage customers with channel- and device-native content
- Extend your reach to new customers and markets across multiple digital channels
Optimize, localize, personalize
Create content once and render it into multiple variants for campaign optimization and content personalization.
- Ensure effectiveness of offers and messaging via multi-variant testing
- Localize e-commerce content and campaigns according to regions and languages
- Serve customers with personalized content based on their preferences
Easy collaboration, full transparency
Enable large, distributed marketing teams to work together as one, while speeding up time-to-market of your marketing communications.
CUE facilitates full transparency and easy collaboration. With its streamlined workflows and project management features, CUE breaks down organizational silos and drives efficiency.
Connecting PIM, DAM, and CMS
Enjoy the benefits of reduced complexity and increased operational efficiency.
As a DXP for B2B marketing, CUE unifies product information management (PIM), digital asset management (DAM), and content management in one platform.