Mediengruppe Pressedruck goes live on the CUE media enterprise platform

Aarhus, Denmark — July 7, 2024

Stibo DX is proud to announce that Mediengruppe Pressedruck, one of Germany's largest media groups, has successfully gone live on the CUE media enterprise platform with the publishing tool CUE Content Store and the digital asset management tool CUE DAM in the Stibo DX Cloud. This marks a significant milestone in Mediengruppe Pressedruck's digital transformation journey, enabling them to streamline content operations and deliver exceptional digital experiences across their network of regional media brands.

Mediengruppe Pressedruck's digital unit, pd digital, is spearheading the company's digital transformation efforts by building an integrated platform called ‘the pd platform’. This platform includes rights management, the planning, creation, and distribution of content ad technology and setup, data intelligence as well as subscription and audience management for all digital products (websites, news-apps, newsletter etc.) The purpose of the platform is to drive efficiency and innovation across all Mediengruppe Pressedruck newsrooms and digital channels. The CUE media enterprise platform plays a crucial role, empowering Mediengruppe Pressedruck to manage and deliver content seamlessly across their leading regional media brands Augsburger Allgemeine (including 50 percent stake in Allgäuer Zeitung), Main-Post, Südkurier, and several other online-publications

"We are thrilled to see Mediengruppe Pressedruck successfully going live on CUE. Stibo DX’s ambition is to be a close partner in our customers’ digital transformation journey, and the implementation of CUE as the core of Mediengruppe Pressedruck's infrastructure emphasizes the importance of selecting the right media enterprise platform" said Lars Bjørn Falkenberg, CEO of Stibo DX.

The go-live on July 3rd marked the successful deployment of CUE for Augsburger Allgemeine, one of Mediengruppe Pressedruck's flagship publications. This achievement is particularly noteworthy as the entire project, from implementation to go-live, was executed remotely, showcasing the flexibility and scalability of Stibo DX's cloud solutions.

"Stibo DX's CUE media enterprise platform is an integral component of our pd platform, enabling us to drive the strategy behind the digital transformation we are undergoing and support us in delivering exceptional content experiences fast to our audiences," said Daniel Kempf, Managing Director at pd digital. “ The solutions from Stibo DX help us to take the collaboration between our newsrooms and product teams to a new level and are therefore an important building block for the successful development of our digital business”, said Stefan Drescher, Head of Platform at pd digital and responsible for the pd platform project at Mediengruppe Pressedruck.

Mediengruppe Pressedruck is a leading media group in southern Germany, with several regional media brands, 500,000 print copies per day, 230,000 digital subscriptions, and about 4,000 employees. pd digital, the company's digital unit, is driving digital business and transformation. One main initiative of the team is building an integrated platform called the pd platform, combining technology, process management and organizational development.

Stibo DX is the global leader in digital transformation for media enterprises. Our platform and services help automate complex content production and omnichannel delivery for the most ambitious and successful media globally. Stibo DX is a global and dynamic team of +200 employees across Aarhus, Copenhagen, Atlanta, Hamburg, Oslo, Malaga, and Dhaka, where we combine creativity and innovation with the stability of a long-standing organization. Our roots go back to the Stibo Foundation with a 230-year history and rich legacy to support our future growth.